This post is a continuation of yesterday’s comparison of headline analysis programs. If you just stumbled upon this article, here’s some background. I tested a little over 25 potential blog post titles through two analyzers: The free “Emotional Marketing Value Headline Analyzer” from the Advanced Marketing Institute and the $135 Glyphius software program created by James Brausch. You can see the full results here.

Of the top 10 results reported by both programs, five of the headlines appeared in both. Of those five,

1. #1 in the Headline Analyzer: Hot, Spicy Titles Will Boost Reading Popularity (yesterday’s title)
2. #1 in Glyphius: Create Reading Popularity with Hot, Spicy, Clickable Titles (today’s title)

I’ve announced both of these headlines in Digg and StumbleUpon and will report which one wins in a week or two, based on the number of page views for each, the number of clicks and, of course, the number of comments or pingbacks.

Predict the Presidential Election Results with Slogan Popularity?

In the meantime, I thought I’d check on some other results by identifying the slogans of the three major presidential candidates. In alphabetical order by candidate, here are the slogans:

Bob Barr (Libertarian) - “Liberty for America”

John McCain (Republican) - His website doesn’t give a slogan other than “John McCain for President.” I decided to use his more colorful slogan, “Straight Talk.”

Barack Obama (Democrat) - “Change We Can Believe In”

Using those phrases, here are the results based on slogan strength.

Using the EMV Headline Analyzer from the Advanced Marketing Institute:

#1 - Obama (40% EMV Score)
#2 - Barr (33.33% EMV Score)
#3 - McCain (0% EMV Score)

Glyphius’ results were a little different but much closer:

#1 - McCain (168)
#2 - Obama (167)
#3 - Barr (163)

Obviously, the results are for fun. Then again, it might be interesting to see which candidate wins and to see which software was right!

Finally, I took a look at two very hot phrases that are constantly tossed about in the political debates and commentary:

• Reduce Taxes - A WHOPPING 100% EMV Value from the American Marketing Institute’s headline analyzer and a score of only 40 from Glyphius, which correctly reported that “taxes” is a negative word.

- compared with -

• Cut Government Spending - A MISERABLE 0% EMV Value from the headline analyzer and a score of 173 from Glyphius.

Since the two analysis programs have spewed out almost completely opposite results, I need your insight. Of the two popular phrases, vote below for the one that is the most appealing to you.

Related ...

• July 10, 2008 -- Hot, Spicy Titles Will Boost Reading Popularity (2)
• June 30, 2008 -- Voting for REAL Change, Not Empty Promises (1)
• August 8, 2008 -- Work ‘Til You Drop Dead — It’s Patriotic! (0)
• August 3, 2008 -- A Freebie from NotGuru: Boost Your Web Traffic and Sales with Articles (0)
• August 1, 2008 -- Why the Push for the Libertarian Party? (0)
• July 30, 2008 -- Food for Thought: Political Mavericks (0)
• July 16, 2008 -- Sometimes a Picture Says It All (0)