NOT a Guru!
Keeping it simple, without the hype. PC tips and Internet advice for mom and pop businesses.
Keeping it simple, without the hype. PC tips and Internet advice for mom and pop businesses.
The Question: Which Headline Analyzer is Most Accurate?
Back in July, I wrote about headline and content analyzers that predict which words will inspire potential readers to visit a site or article, based on the emotional value of the title or link. Two programs were reviewed: Glyphius, which was originally marketed by James Brausch, and the Advanced Marketing Institute’s Emotional Marketing Value analyzer, a free service available on the Internet. I used both programs to chose a title for my post about headline analysis and have been keeping tracking of which progam is more accurate.
Each of the posts were “stumbled” and I had created two back links to each at the time the posts were made. Other than that, I’ve done no marketing so that the titles could “speak for themselves” and reveal which one had the most appeal. Spreadsheets showing the analysis results for several different titles can be downloaded from the posts below.
Advanced Marketing Institute’s EMV Analyzer
In selecting the title of my post about headlines, the best pick in the free Advanced Marketing Institute test had EMV score (85.71%): Hot, Spicy Titles Will Boost Reading Popularity. This same title came in as the #2 pick in the Glyphius test results.
July – 131 clicks
August – 15 clicks
September (as of today, the 8th) – 8
Total Clicks/Page Views: 154
Glyphius Analysis
Although Glyphius may do better with entire paragraphs of text, it appears to come up with predictions that are similar to the EMV results when it comes to headlines. Although it rated the post above as #2 in probably popularity, its number 1 pick was: Create Reading Popularity with Hot, Spicy, Clickable Titles. The Glyphius experimental title was posted a day after the EMV title above. Here are the results:
July – 275 clicks
August – 14 clicks
September (as of today, the 8th) – 6
Total Clicks/Page Views: 295
And the Winner Is …
Clearly, Glyphius was more accurate in predicting the popularity of headlines on this blog. But when it came to political promises, the few people who took the poll clearly favored the Advanced Marketing Institute’s recommendation: Reduce Taxes.
Popularity: 1% [?]
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