How to Advertise to People Who Don’t Use Google, Yahoo or MSN

2008 October 11

by Urbain

Chances are, when you’re searching for information, you’ve landed at Ask.com, which directs you to answers covering a variety of subjects. Originally known as Ask Jeeves, the web site was created in 1996. A few years later, in 2005, the name changed to Ask.

Ask is a combination of a search engine and question-and-answer platform. Since the beginning, Ask Jeeves (now Ask) has always focused on answering questions, such as “How do I replace my faucet” and so on.

Because of its unique Q&A focus, there are some surprising statistics from a marketing perspective. Common wisdom is that pay-per-click advertising is most effective at Google, Yahoo and MSN. However, people who prefer Ask generally don’t use the big three search engines. According to Ask’s statistics:

70% of Ask users don’t use MSN

51% of Ask users don’t use Yahoo!

31% of Ask users don’t use Google

This is a huge opportunity for mom and pop businesses who want to focus their advertising dollars on a unique Internet audience that is looking for specific information. Ask has a network of over 100 sites that accept advertising to customers who aren’t on Google, Yahoo or MSN.

Ask’s advertising service is similar to all the others in that you can bid on keywords. Additionally, Ask offers help from its specialists that is free of charge. At no extra cost, its staff will help you:

Select keywords tailored for your campaign
Create effective ads
Include bid recommendations and best practices
Set up the targeting

For new advertisers, Ask is offering $50 in free advertising credits. For your $50 credit, use Coupon Code: 608CJ50. If you’re growing weary of the bidding competition on the other search engines, take a look at Ask. This can open up your small business to an entirely new set of customers.