NOT a Guru!
Keeping it simple, without the hype. PC tips and Internet advice for mom and pop businesses.
Keeping it simple, without the hype. PC tips and Internet advice for mom and pop businesses.
Yesterday, we took a look at daily hot trends and how to fine tune them using Google’s Insights for Search program. You can see the post here.
Discover Aggregated Trends with Google.
With hot trends updated daily, you might want to take a look at a summary of trends over time. As a mom and pop business owner, you might find some interesting data with Google’s Zeitgeist program.
Quoting Google, “‘Zeitgeist’ means ‘the spirit of the times’, and Google reveals this spirit through the aggregation of millions of search queries we receive every day. We have several tools that give insight into global, regional, past and present search trends. These tools are available for you to play with, explore, and learn from. Use them for everything from business research to trivia answers.”
The information you’ll find in Zeitgeist is much more broad than the Hot Trends and Insights results.
Zeitgeist offers two searches:
- Year End Zeitgeist; and
- Zeitgeist Archives.
The Year End Zeitgeist Analysis.
Beginning with the year 2001, Google has yearly Zeitgeist data that reveals significant trends that were reflected in the yearly search statistics.
The statistics are reported in various easy-to-read reports that vary with each year. In 2007, for instance, you can look at the following categories:
- Newsmakers
- Show Biz
- All the Rage
- Top of Mind
The #1 search volume in “All the Rage” during the year 2007 had to do with gaming, which was reported graphically:
CAPTION: Google's "All the Rage" statistics on gaming (c) Google.
When you scroll down the 2007 results, you can take a look at top searches that are categorized as shown:
When you click on the 2006 link, you’ll see that the statistical information is grouped differently:
Zeitgeist’s archives reports will give you a historical collection of aggregated search queries lists, by week, month and country.
Tips For Mom and Pop Business Users.
If you are seeking general trends related to your businesses, check out Google’s Zeitgeist reports. If there’s something that grabs your attention, fine tune your keyword and keyphrase research with the Insights tool that we discussed yesterday.
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