NOT a Guru!
Keeping it simple, without the hype. PC tips and Internet advice for mom and pop businesses.
Keeping it simple, without the hype. PC tips and Internet advice for mom and pop businesses.
As a mom and pop business owner, you’re probably overworked. Chances are, you don’t have a lot of time to conduct keyword research. Your teenage daughter or a family friend may be working on your website, which might have a bunch of products and pictures but maybe one or two sales a year and no appreciable traffic.
There are many ways to get people to take a look at your website. Perhaps the most fundamental aspect to obtaining good search engine rankings and interested visitors is to spend a bit of time on your keyword research. Before you groan and say you don’t have time, keep reading. This could make a big difference in your bottom line.
Using Google’s External Keyword Tool.
Google has a wealth of easy-to-use tools that are free and will deliver tremendous benefits to your online business. In the last two articles, we took a look at hot trends and how you can benefit from them. Today, we’ll take a look at a service that has been around for a long time: Google’s External Keyword Tool that was designed for its AdWords customers. You don’t necessarily have to purchase AdWords to benefit from this tool.
The tutorial below will show you the capabilities of Google’s free keyword research tool. As shown in the video, the tool will let you save your research into a spreadsheet or text file so that you can easily integrate your keywords and phrases into your pages. You’ll find a brief recap following the video, which includes the link.
A Recap for Non-Technical Mom and Pop Business Site Owners.
- Visit the external keyword tool from Google.
- Type in your base keyword or key phrase.
- Find the words or phrases with the lowest competition and use them in your advertising campaigns and/or as your page titles (with the words in your content, too).
- Use the keywords or phrases in your article marketing or blogging promotions and link to your sales page.
- Export the search results so you can use them later.
Some of the text in the video was a bit blurry. In the example, we used the word “candle” as the base term and looked at some of the keywords and phrases that Google suggested. “Clean burning candles” was suggested. While it only had 380 or 390 searches a month, there was low competition. If you sell “clean burning candle” products, this is a suggested use of the term:
What the small print says: “This term has appeared as a low competition key phrase that had 380 searches per month. In this sample article, you would like it as shown to a page on your main site that is titled ‘clean-burning-candles.html‘ and which would contain the text, ‘clean burning candles‘ in the content.”
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