NOT a Guru!
Keeping it simple, without the hype. PC tips and Internet advice for mom and pop businesses.
Keeping it simple, without the hype. PC tips and Internet advice for mom and pop businesses.
In today’s post, we’re continuing the discussion about writing the content for our example site’s static pages. Yesterday, we researched keywords and products for a brand new site, CalmingFood.com.
Using Information in the Public Domain.
To give the site a bit of “meat,” so to speak, I added some statistical research that is part of the public domain. The information came from various U.S. government websites and was found at Google’s “Uncle Sam” search. In writing a page about obesity statistics, I was able to link the page to a free body mass index (BMI) calculator that is in the branded affiliate site that we added a day or two ago.
Creating a Quick and Easy YouTube Video.
You’ll also see on the statistics page that there is a YouTube video that shows the alarming progression of the percentage of people suffering from obesity throughout the United States. This video was made from images freely available in the public domain, and then putting them together with a free and easy-to-use software program that makes creating YouTube videos a snap. When this site is completed, I’ll add a link at YouTube to the site, which will help drive some traffic.
The Most Important Part – The Policies and Privacy Statement Page.
All too often, beginning webmasters forget to add a privacy statement and policies page to their sites. I think this is a big mistake.
If you are selling your own products, your customers deserve to know the return policies and shipping policies. If you are selling affiliate products, you need to make sure that you have a general disclaimer about third party websites.
To qualify to place Google Adsense and many affiliate programs on you website, you need to have a decent privacy policy statement.
I reviewed some basic, free policy statement generators and more “lawsuit proof” policy statement software back in July (learn how to write a policies statement here). With increasing Internet regulations, it’s absolutely silly and reckless to neglect adding a privacy policy statement. Before uploading your site, make sure that you add one.
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Yesterday: Writing Website Content, Part 1 – Keyword and Product Research.
Tomorrow: Uploading Your Website with XSitePro.
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