The Paid Links Question

Getting back links is critical for good search engine rankings with Google.

For years, a hot topic has been whether paid links vs. free links have weight with Google.  In the following video, Matt Cullen explains that in evaluating the power of a link, Google looks at the editorial value of a directory.  Directories with editorial discretion and review are considered high quality links. He says that it is not necessary to focus on looking for a lot of directory listings.

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