Are Metatags Worth the Effort?

Posted on September 16th, 2009 by Urbain

For the last few years, I have personally heard arguments for an against the use of metatags.  A local junior college is teaching its web design students that metatags are no longer necessary … that each page will be crawled and it just doesn’t matter any more.

Perhaps.

For me, it seems like I get better results on pages that do have metatags.

Over at Datafeedr, one of the members has been posting a case study about his web store promotions and commissions (he’s making over $1000 a month on just one site alone).  His promotion is the basic stuff — social bookmarking, getting backlinks and article writing based on a good selection of keywords.  One of his observations was this:

~~~ copy/paste from the forum ~~~

2. meta description - popular opinion says don’t bother with it. Popular is wrong – I tested it and have had serp jumps of several pages.

~~~ end copy/paste ~~~

If you are using a good website design program such as xSitePro, the software will help you create your metatags.  If you are using a program that does not have a built-in metatag generator, you can try a free metatag generator.  What I like about xSitePro’s version is that it checks the SEO of your tags for you.

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Comments

  1. search engine visibility

    The meta description tag is still certainly important enough to include within a websites/page structure. Just a well written relevant sentence will normally help towards your SERP’s when the bots are crawling through your pages. It annoys me to hear about the junior college teaching the students to eliminate these tags – this is very bad practice.

  2. Outsourced Software Development

    nice post, according to me meta tags are still important and in meta tag tag title is the most important thing but i also feel only playing with meta tag would not give you the best rankings,

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